Choose the beverage menu for an establishment is tremendously important, as it contributes to its brand image and to the coherence between the brand and the products it offers.
At Highland Gold we are wine distributors in Mallorcaand many other beverages, and we have a specialised team that can advise you on your choice.
Why is the drinks menu so important?
The menu embodies the art of selection that an establishment possesses. It is a powerful marketing tool, as well as helping the wait staff to better structure the offer to customers.
Original flavours, variety and premium brands are some of the elements that can make a menu stand out from others. However, we must bear in mind the essence and concept of the restaurant or bar for which we are creating it, as coherence is essential.
A traditional restaurant doesn't make sense with a cocktail-only menu without wine, does it? It is important to create it based on what the establishment wants to convey as a brand and as an experience for its customers.
How do you know what to choose?
Choosing is a process, as we must know our customers perfectly. Studying the public is essential to determine both the quality and the prices and variety we want to offer.
It is important to keep in mind that a fair charter is better than a lengthy one that has not been thought through. in the pairings of the dishes or in the type of diners who tend to attend.
Knowing so much about drinks, about all drinks, to be able to create a menu that is a success is very complicated. For this reason, at HG Mallorca we have a professional advice service, specialised in the hotel and catering industry.
The menu is the ID card of the business, it is what customers will remember, it is your hallmark and your badge. Dedicating time and resources to it and achieving a perfect balance is crucial.
Recommendations for creating a balanced charter
- Study your target audience: Maybe you'd like to have a cocktail menu, but your audience is young families with children. Maybe that's not the right menu for you, no matter how much you want it. Incorporate some of your favourite options, but always taking into account the preferences of your target audience.
- Create categories: Whether you are creating your charter or putting it on paper for clients to consult, categorising makes both tasks much easier. For example: beerswines, non-alcoholic, etc.
- Select drinks from each category: we recommend you to include, in each of them, classic and more exclusive options.
- Incorporates non-alcoholic options: more and more people prefer not to drink alcohol, or enjoy having a choice of alcoholic beverages. letters including such options. At HG Mallorca we have a wide variety of products for your menu. alcohol free.
Our last but not least recommendation is to get advice from those who know best, as this is the best way to ensure your success. beverage menu.
